Although that’s not the only thing they know about their players. In the case of King they have found that the most common profile amongst their casual players is that of a woman over 35 looking for daily entertainment to pass the time and relax. Who are they? Why do they play? When do they do it? How? These are some of the questions you have to try to answer. The only way to get players to spend as much time on your game as on Candy Crush is to understand them as well as possible. That’s why knowing the habits and preferences of players is key. Having a fun and attractive game is a very important factor but, just as Kim Krogh said in his public talk, it’s no use at all if it doesn’t interest and engage players. For your free-to-play videogame to succeed, not only do you have to get into the Top 50, you also have to try to stay there as long as possible. What’s more, 64% of those spent less than five days there and 33% were there no longer than a day. In the last four years more than 800,000 games have been released (550 per day), but only 2,624 got into the Top 50, where 76% of the profit lies.

As a result, many people ask themselves the same question: How do you get a game about candies to break all records? With more than 1 trillion games played and more than 5 million years invested by players in the game (enough to build 6,257 new Empire State Buildings!), at this point it’s clear that it has been a huge success for King and Krogh as well as for the free-to-play videogame industry. Maybe his name doesn’t ring a bell but it’s almost certain that you know his work and have spent hours and hours enjoying King’s most famous game: Candy Crush. This week F2P Campus had a visit from Kim Krogh, director of the King studio in Malmö.

King games online candy crush